An SEO audit is the first step toward making your website more visible in search engines and more effective for users. Let’s take itsalesaas.com as an example. The site recently achieved an SEO score of 88/100, well above the industry average of 75. A strong result — but the audit also revealed a handful of critical issues that, once fixed, can significantly boost performance and visibility.
Key Findings from the Audit
The analysis showed:
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63 successful checks passed
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2 warnings
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8 issues to fix
Overall, the site’s foundation is solid. The main opportunities lie in page speed optimization, analytics tracking, and resource management.
Why Focus on High-Impact Fixes
Not every issue is equally important. Following the 80/20 principle, fixing just 20% of the most impactful issues can deliver 80% of the performance gains. Instead of trying to fix everything at once, the smart move is to prioritize changes that will directly influence search rankings and user experience.
High-Priority Issues to Fix
| Issue | Why It Matters | How to Fix |
|---|---|---|
| Render-blocking resources | Delays page load and frustrates users | Move JavaScript/CSS to the footer, use async/defer, apply critical CSS |
| Modern image formats | Large files slow down site speed | Convert JPG/PNG to WebP or AVIF |
| Excessive HTML size | Slows down rendering and crawling | Minify HTML, remove unnecessary code, lazy-load scripts |
Medium-Priority Fixes
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Correct image dimensions: Prevent oversized images from draining bandwidth
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Install Google Analytics: Track user behavior to identify weak spots and optimize pages
Low-Priority Fixes
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Obfuscate or protect email addresses to avoid spam
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Reduce the number of HTTP requests (currently above 20)
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Move inline CSS into an external file for better caching
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Add an
ads.txtfile for advertising transparency
Tools Used in the SEO Audit
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Google Search Console & PageSpeed Insights → Checking indexation and speed performance
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Screaming Frog → Full technical crawl (meta tags, redirects, broken links)
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Semrush & Ahrefs → Backlink analysis, content audit, and technical Site Audit reports
The Role of Content in an SEO Audit
Technical fixes alone won’t guarantee higher rankings. Search engines reward websites that deliver quality, relevant, and optimized content. During an audit, it’s important to check:
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Whether title tags and meta descriptions accurately describe each page and include target keywords
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If H1 and H2 headings are well-structured and keyword-focused
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How consistently keywords are distributed throughout the text without keyword stuffing
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Whether your content answers the search intent of your audience
For itsalesaas.com, while the technical foundation is solid, adding more long-form, keyword-rich blog articles will increase organic visibility.
SEO Audit Beyond the Website: Backlinks and Authority
Another often overlooked area is backlink quality. An audit should identify broken or toxic backlinks that may harm rankings, while also highlighting opportunities for authoritative link building. Partnering with industry blogs, contributing guest posts, and being featured in B2B tech directories can increase the site’s domain authority and trust.
In addition, improving internal linking ensures that search engines better understand the structure of your site, which pages are most important, and how link equity flows across your domain.
Action Plan
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Run a full crawl with Screaming Frog or Semrush
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Fix the critical speed issues (render-blocking resources, image formats, HTML cleanup)
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Add Google Analytics for continuous tracking
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Enhance on-page content with optimized meta tags, headings, and keyword coverage
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Strengthen backlink profile by removing toxic links and building quality references
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Monitor progress and schedule quarterly audits to stay ahead of technical debt
Conclusion
An SEO audit is not a one-time task but a continuous process. Even with a strong starting score (88/100), small but strategic improvements can unlock significant visibility gains. By combining technical optimization, content improvements, and link building strategies, you ensure your website not only ranks higher but also delivers a smoother, faster, and more engaging experience for every visitor.