Google Ads
Search, competitor and comparison terms where demand already exists.
Google, LinkedIn, Meta and the new AI platforms, planned around the way IT and SaaS products are actually bought.
In numbers
3x
More meetings booked
47%
Average revenue growth
200+
Projects delivered
20+
Expert consultants
Our Process
Before anything goes live, we agree which accounts we want and what happens after someone clicks.
We start from your ICP and target account list, then choose an offer worth clicking on, such as a demo, an audit or a comparison guide.
Google captures existing demand, LinkedIn reaches accounts before they search, Meta keeps you visible to the committee, and AI platforms add a new surface while it is still inexpensive.
Each campaign gets a page written for its audience and conversion tracking that reaches your CRM.
Two or three angles per audience on a small budget, until we see which promise produces real conversations.
Leads arrive in the CRM with source and score attached, and the sales team follows up while interest is fresh.
We compare cost per qualified meeting across platforms and give more budget to the ones that perform.
Why It Works
A cheap lead that never takes a meeting costs more than an expensive one that becomes a deal. We optimise every campaign for qualified meetings and pipeline.
Many B2B ad accounts are optimised for clicks and form fills, which quietly rewards the cheapest traffic. In IT sales the numbers that matter come later, so we connect ad platforms to your CRM and judge campaigns on meetings and deals.
The person who clicks is rarely the person who signs. A technical lead reads the documentation, a manager compares vendors, finance approves the budget and security reviews you. Campaigns target accounts and roles so the whole committee sees you.
The team that runs the campaigns also books and runs the meetings. Ad copy comes from objections heard on real calls, and every lead gets a same day follow up.
Key Benefits
What We Do
Search, competitor and comparison terms where demand already exists.
Account and role targeting that reaches the committee before they search.
Retargeting and reach that keep you visible during a long decision.
Placements on OpenAI, Perplexity and other AI surfaces as they open to advertisers.
FAQ
It depends on your buyers and deal size. Google works well where demand already exists, LinkedIn is strongest for account and role targeting, and Meta is efficient for retargeting. Most programs use two or three platforms together.
We usually start with a test budget large enough to get clear data on two or three messages per audience, then scale the channels that produce qualified meetings. We agree the number with you after the first audit.
Yes, as these platforms open advertising to more companies. We plan AI platform placements next to search and LinkedIn campaigns and measure them the same way, by qualified meetings.
We connect ad platforms, landing pages and your CRM, so every lead carries its source. That lets us report cost per qualified meeting and pipeline value for each campaign.
Our sales team can call and email every qualified lead the same day, or we route leads to your own team with full context. Either way, every lead gets a quick answer.
Ready to spend better?
Send us your target accounts and current spend. We will come back with the platform mix we would run, the offer we would test first and what a qualified meeting should cost in your market.