· OpenAI
OpenAI report: agents now make up over half of ChatGPT business use in the EU
OpenAI published an economic research report on 14 October 2026 about how EU companies use AI agents. In its EU sample of ChatGPT Enterprise customers, Codex and ChatGPT Work now account for more than half of output tokens, but use varies widely between countries.
What OpenAI published
The report looks at agentic use, meaning tools that carry out a task from planning to completion instead of only answering questions. In OpenAI's EU sample of ChatGPT Enterprise customers, its agentic tools Codex and ChatGPT Work generate more than half of all output tokens.
OpenAI counts businesses with 200 or fewer users as small or medium. Among those in the EU, weekly active users of Codex and ChatGPT Work grew more than eightfold since May 2026, with growth in every member state. Adoption is uneven: the agentic share of output tokens runs from 22% in Slovenia to 85% in Lithuania.
OpenAI also compared "frontier firms", the top 10% by output tokens per active user. In September, EU frontier firms used more than four times as many tokens per user as typical EU firms, yet frontier firms outside the EU used more than twice as many as the EU frontier. EU firms make up only 10% of frontier firms worldwide, OpenAI says. "Europe is now in a new era of AI," said CFO Sarah Friar. All figures are OpenAI's own and have not been independently verified.
What it means for B2B sales teams
If you sell software into Europe, this is a map of uneven demand. Buyers in some countries already run agents in daily work, others are still testing. One message for the whole EU will miss both groups. Sales teams themselves are also in the data: competitors who hand research, list building and follow ups to agents will move faster. The limit is that this is one vendor's view of its own customers, so treat it as a signal, not a market study.
What to do now
- Split your European target list by country and ask in discovery how far each buyer already uses AI agents.
- Write two versions of your value story: one for teams already running agents, one for teams still experimenting.
- Check which repetitive steps in your own prospecting an agent could take over, and measure the time saved.
- Build the market plan before the outreach; our sales strategy work starts with exactly this country split.
Sources
- The EU's next chapter in AI is agentic OpenAI, October 14, 2026
By Emre A. · Published