News
Sales tech news
New sales tools, new features in the tools you already use, and rule changes in Europe and the US. Each story says what changed, what it means for a B2B sales team and where the facts come from.
· Google
Google brings reusable skills to Gemini in Workspace and starts retiring Gems
Google starts rolling out skills, reusable instructions for Gemini, in Workspace on 5 October 2026. Gems go away for business accounts from March 2027.
· Salesforce
Salesforce agrees to buy Listen Labs, an AI platform for customer research
Salesforce signed a deal on 29 September 2026 to acquire Listen Labs, whose AI agents run customer interviews and simulate how buyers will respond.
· Meta
Meta launches Meta Enterprise Platform to bring its AI agents to businesses
On 28 September 2026 Meta launched Meta Enterprise Platform to bring Muse, Meta Business Agent and its AI APIs to companies. CJ Desai leads it.
· Salesforce
Dreamforce 2026: Salesforce opens its CRM to any AI agent and adds its own CRM model
At Dreamforce 2026 Salesforce opened its CRM to any AI interface through AIforce and introduced Koa, a CRM reasoning model built on NVIDIA Nemotron.
· HubSpot
HubSpot's Fall 2026 release puts Breeze Assistant on a CRM that updates itself
HubSpot's Fall 2026 Spotlight adds Breeze Assistant, a self-updating Smart CRM, an updated Prospecting Agent, a mobile notetaker and automatic quotes.