OpenAI launches Businesses in ChatGPT, with claimable profiles and Business Agents

What OpenAI announced

In its post Introducing Businesses in ChatGPT, OpenAI describes three parts. First, a company can claim its business in Business Hub. After verification it can update key details and add product feeds with pricing and availability. Enterprise customers and advertisers can go through their OpenAI representative, and Shopify merchants can connect their store directly.

Second, Business Hub shows aggregated insights: how many times a business is mentioned, how many website clicks it gets and the discovery topics in conversations where its site is cited. OpenAI says it does not share user conversations or Business Agent chats with businesses, and insights appear only above certain thresholds.

Third, verified businesses can build and launch a Business Agent. When a company appears in an answer, a user can open its profile and start a separate, labelled conversation with that agent. Businesses can also sponsor the agent and use it as the destination for ChatGPT Ads. OpenAI says ChatGPT has 1.2 billion weekly users; that is the company's own figure. Pricing for Business Agents is not stated in the announcement.

What it means for B2B sales teams

Buyers already use assistants to build a shortlist before they speak to a seller, as we described in how AI chatbots build B2B shortlists. A claimed profile is now the official way to keep your facts right in that step, and the mention and click counts give sales leaders a first view of how often they are considered.

The limits matter. Business Agents start only in the US and only for ecommerce and online services, so most B2B software and IT service sellers, and every European seller, cannot launch one yet. The announcement does not say whether an agent can collect contact details or pass leads to a CRM. OpenAI says it plans more markets, categories and tools for complex needs, without dates. Treat this as a research channel, not a source of booked meetings.

What to do now

• Check whether your company can be claimed in Business Hub and keep the profile in line with your website and pricing page.
• Read the mention, click and topic data monthly and share it with sales, since it shows which questions bring buyers to you.
• Ask ChatGPT the questions your buyers ask and see if you appear, using our guide does ChatGPT recommend your company.
• Keep your B2B lead generation running in parallel, because a profile helps buyers find you but does not book the meeting.

Sources

• Introducing Businesses in ChatGPT OpenAI, November 10, 2026